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Field proof, reviews, and product claims

Understand how to write trustworthy product reviews and avoid unsupported claims.

What field proof means

Field proof should explain real context: who used the product, where it fit, what it helped with, and what tradeoffs mattered.

Review guidelines

- Say what you actually used or observed.

- Explain conditions and context.

- Mention limitations or fit concerns.

- Avoid guarantees, unsafe claims, medical claims, or illegal-use claims.

- Disclose sponsorship or material relationships where required.

For creators and brands

Do not turn generated Product Optimizer or REM draft copy into public proof unless a human can support the claim.

Report a claim issue

Contact support if a product page, review, or creator post appears misleading, unsafe, or unsupported.